The utility model relates to an article widely used by advertisers, which plays an advertisement on a water cups, so as to achieve the role of promotion and publicity.
1. General
Advertising cups refers to making the advertising logo or text you designed on the cup and giving it to your customers, members and friends, so as to achieve the role of communication and promotion. It is also the first choice for effectively promoting products, giving gifts to customers and improving the popularity of the company.
Advertising is an activity process to spread and promote commodity information through various media. Introduce commodity or service information to the consumer public to attract attention, induce and stimulate purchase desire.
The direct purpose of advertising is to sell goods to the public. The form of advertising is a controllable form of publicity.
2. Advertising type
① Creative advertising
② Introductory advertising
③ Responsive advertising
④ Mental advertising
⑤ Public service advertisement
⑥ Sponsorship advertising
⑦ Congratulatory advertisement
⑧ Moral advertising
3. Effect
① Advertising cups can improve advertising effect
The life of advertising is often very short and only exists in communication. The Advertising cups, however, is an exception. Once it is in hand, it can often last for several years.
An advertisement, accepted and remembered, is the great success of this advertisement. For the advertised products, it is an effective tool to break through the market and realize profitability.
② Improve advertising effectiveness and advertising sustainability
In order to achieve the effective dissemination of advertising, advertising needs to be different, unexpected, even fascinating, practical, and needs continuous influence. Who can do it, the advertising cup can.
③ Three characteristics: first, practicability; Second, advertising. Third, low cost.
As far as the cup is concerned, its practicability is that it is a common drinking appliance for people to drink water every day, especially for enterprises and institutions. Its advertising lies in its cup body space. According to its specifications, the cup body area is adjusted accordingly. However, if an ordinary cup is disassembled from the middle and developed into a fan, its operability, that is, the area that can be put in, completely exceeds your imagination.
There is another fact, that is, in the process of people's daily use, it is impossible to lift the cup more than 3 meters away. The close contact between the cup and people makes every word and figure on the cup, even if it is very small, always become the visual focus.
In addition, for the cup, in real life, when people really hold it in their hands, it is definitely not limited to the moment of drinking water. You can fully imagine that when chatting with people, meditating in a daze, leisure and rest, almost at any time, the cup can always become a prop for any posture of you, me and him, or hold, or reward, or wave with gestures, or be deeply stared... Of course, you can also imagine that you have stared quietly at a newspaper advertisement until things forget me and the spirit goes out of your body?
Finally, in the production of advertising cups, the cycle is short and the cost is low. Ordinary space cups can be done for more than 1 dollor, and better thermos cups can be dozens. It is also very suitable to send them to customers. Compared with the advertising effect, the cost is very small.
4. Type
Advertising cups are divided by material, including glass, enamel, ceramic, plastic, stainless steel, iron, aluminum, wood and paper cups;
According to the purpose, gift advertising cup , conference supplies, souvenir use, point exchange use, buy gift for purchase use; Business office Cup (high-end cup) is mainly presented to leaders and customers.
5. Role
Improve and enhance product image and corporate image;
Improve the popularity of enterprises and products;
Disseminate commodity information and promote commodity sales;
Improve the public relations of enterprises and enhance the brand value of enterprises;
Disseminate information and feed back information through advertising to provide information basis for enterprise management decision-making;
Create a good corporate image through advertising and attract excellent talents for the enterprise;
Guide consumers to consume normally and healthily;
Promote the development of public welfare undertakings and spread social civilization.
6. Customization
①Printing mode
Generally, it is screen printing, which has good effect, fast printing and low price. It is the most commonly used printing method.
Bronzing: generally limited to advertising cups with special materials, the price is relatively expensive, and the printing method is not common enough.
Engraving: generally limited to metal advertising cups, which are the most expensive and rarely used.
Heat transfer printing: the new advertising cup printing technology does not need open mold printing, has no quantitative effect, moderate price, multi picture and multi product selection, flexible customization mode, and has the advantages of three-dimensional photo image effect and high gloss.
②Customization process
Select products according to the purpose of advertising;
Determine the requirements for printing logo;
The screen version shall be handed over to the production department for production;
Confirm and collect.
We Zhejiang Jupeng Drinkware Co., Ltd. has hundreds of advertising cups for customers to choose from. If you need to import water cups, please contact us.
Post time: Jan-10-2022